∞ About us
The partner behind
the brands
Fusion Infinity is an official distributor of Groupe SEB, based in the United Arab Emirates. We bring the world's most trusted home-appliance brands — Tefal, Rowenta, WMF, Moulinex and Krups — to distributors and retailers across international markets, in the volumes their businesses run on.
∞ Our story
From European factories
to shelves worldwide
We started with a simple conviction: a great appliance shouldn't be limited by the border it was built behind. In many markets these brands are agent-restricted or out of reach entirely — and the distributors who could sell them have no direct way in.
That gap is our business. With founders who have spent more than 30 years in the industry and a direct relationship with Groupe SEB, we hold and move full manufacturer ranges across international markets — the authorized, reliable route from the factory to your shelves.
Authentic by origin
Sourced direct from the manufacturers, so every unit that reaches your shelves is the genuine article — fully warrantied and market-ready.
The full range
We stock and move complete product lines, not just the fast movers, so you can build a real assortment and win more shelf
Ordering & logistics
We help you build the right order mix, then handle documentation and cross-border freight end to end — so your goods clear customs and land on time
5
European houses distributed
40+
Markets served worldwide
1M+
Units shipped every year
∞ Work with us
Bring these brands
to your market
Tell us your region and the ranges you're after — we'll come back with pricing, availability and the terms to get your first container moving. And with 30+ years in the trade, we'll help you build an order mix that sells.